Capcom Unity Re-Brand

Lead Designer

David “Azroix” Bettencourt

Role

Art Direction

Date

2016

We worked with Capcom to bring a more engaging look to their community brand.  We overhauled social media channels, YouTube, their streaming platform & more.

THREE PILLARS

From Design Doc (David BettenCourt)

Capcom-Unity needs to be operated on a concrete set of principles. These principles act as foundational pillars and are ultimately the vision of what the Unity “brand” is trying to do.

The last pillar is growth. Fans have a strong urge to connect with their favorite brands and their passionate developers. Capcom-Unity cultivates that desire through up-to-date news straight from the source.

The core pillar behind the Unity brand is community. When someone becomes a fan, they have a desire to share their passion. The Unity brand focuses on creating a space for fans to interact with one another and with the IPs they love while highlighting what makes Capcom fans great.

The second pillar is legacy. The Unity brand should also aim to preserve the IPs origins — what made fans fall in love with them in the first place. A consistent reflection of where they’ve come from in addition to where they’re headed, will strengthen the roots of the community as it flourishes.

The last pillar is growth. Fans have a strong urge to connect with their favorite brands and their passionate developers. Capcom-Unity cultivates that desire through up-to-date news straight from the source.

Stream Graphics

Unused Designs

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